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Winner of Anghami's Sports Podcast of the Year (2023)

K

Total
Users

K+

Monthly
Active Users

k

Streams
per year

Product Summary

Business Problem: Popular streaming platforms (Apple Podcasts, Spotify, and Google Podcasts) don't have a comments section.

Why is that a problem? Comment sections foster community engagement and allow viewers to share their thoughts, ask questions, and interact with the content creator and each other. The lack of this feature forces podcast owners to rely on different social media pages to interact with listeners, which is very inefficient and time-consuming.

Solution: Dafouri.com an interaction platform for podcast listeners to comment and reply to each other in one place, rather than relying on different social media pages across different platforms.

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Dafouri

Product Technical Specifications:

  1. A Progressive Web App (PWA) built with ReactJS (Next.js) : Utilizes push notifications to keep users updated with new episodes.
  2. Google Authentication : Quick and seamless user login to reduce onboarding friction.
  3. Serverless Node.js Backend with MySQL: Ensures scalability and efficiency The database was later migrated from MySQL to PostgreSQL, I wrote a blog post about this.
  4. Streamlined UX and UI: Simplifies the sign-up process and enables easy commenting.

Go To Market Strategy Impact:

  1. Social Media Campaigns: Short content reels and TikToks generated over 1M views, attracting 100k followers.
  2. Website Traffic: 30k visitors in the first week, tracked via Google Analytics.
  3. Podcast Success: The increased engagement led to the podcast ranking #1 in Sports Podcasts on Anghami.