As a proactive product manager envisioning enhancements for the Qatar Living events website, I propose three pivotal features aimed at enriching user interaction and event discoverability. These additions are crafted to elevate user engagement, streamline event management, and foster a more dynamic community experience.
Feature #1: Improve Reachability through Dynamic Metadata
Currently, event pages on Qatar Living lack dynamic metadata when shared on social media, impacting visibility and engagement.
As you can see from the example above, the tweet on the left is using a Qatar Living event URL that does not provide metadata. On the right is a tweet with a link from a Qatar Living competitor displaying metadata, showing an event image and an event title.
Importance of Dynamic Metadata:
- Improved Discoverability: Specific metadata helps events appear prominently in search engine results, attracting more potential attendees.
- Better Social Media Engagement: Captivating titles, descriptions, and images increase the likelihood of clicks and shares.
- Professional Presentation: Well-structured metadata reflects positively on event organizers and Qatar Living.
By implementing dynamic metadata, each event page will automatically generate tags based on the event's details, boosting the visibility and appeal of events.
Feature #2: Date-Specific Search Bar
Qatar residents typically learn about events through social media and word of mouth, but tourists, on the other hand, rely on websites to find events that match their travel dates as they are not involved in the country's social media sphere. To cater to this audience, I propose adding a prominent search bar with a date input box at the top of the homepage, similar to booking services.
Benefits of a Date-Specific Search Bar:
- Tourist-Friendly: Enables tourists to easily find events during their stay, enhancing their experience.
- User Convenience: Provides a straightforward way to search for events based on specific dates, improving user satisfaction.
- Increased Event Attendance: By making it easier to find events, more people are likely to attend, benefiting both organizers and attendees.
While the feature already exists in the sidebar, it should be emphasized as the first interaction step for users in a simpler and more direct manner to enhance usability and accessibility.
Feature #3: Post-Event Review Service
To incentivize organizations and individuals to post their events on Qatar Living, I recommend adding an event review feature. This feature is especially impactful for long-running events.
Advantages of an Event Review Feature:
- Valuable Feedback: Provides organizers with insights into attendee satisfaction, helping improve event quality in the future.
- Enhanced Engagement: Fosters a deeper relationship between Qatar Living and event organizers, moving beyond a simple "post and leave" model.
- Trust and Credibility: Reviews and testimonials build trust with potential attendees, increasing the likelihood of event participation.
By implementing this feature, Qatar Living can create a more interactive and valuable platform for both event organizers and attendees.
These three features would significantly enhance the functionality and user experience of the Qatar Living events website, making it a more attractive and reliable resource for finding and promoting events in Qatar.
These are just a few ideas from my vision to elevate Qatar Living's event website to further success.
Fin.
Ahmed Elfadel